Mindful snacking
We help chocolate lovers enjoy the moment and savour the chocolate they love through on-pack and digital education tools.
mindful portions
We constantly innovate to encourage satisfying, mindful portions through product improvement, individually wrapped portions and consumer education.
Ask yourself three questions
Eating chocolate mindfully can be done by anyone
DO I WANT CHOCOLATE?
Am I hungry? Need a quick pick-me-up? Or looking to simply treat myself at the end of a hard day?
What kind of chocolate do I want?
Milk or dark? Classic or flavoured? Crunchy or smooth? How hungry am I really? Grab the right portion for your snack.
How can I savour my chocolate?
Remove distractions and use all your senses to enjoy the texture, experience and taste. Stop to check in with yourself to know when you are satisfied.
Check out the portion icon on the pack
TRY MINDFUL CHOCOLATE TIME WITH THE FAMILY
Have some fun sitting together and trying these exercises
My favourite things
Ask your family about their five favourite things about Cadbury chocolate.
Portion awareness
Look for the portion icon on this pack and discover together what a recommended portion is. Think about how this compares to other portions of foods that you eat.
Describing game
Ask your family how they would describe their favourite Cadbury chocolate to someone who had never eaten it before. It will encourage them to really think about what it looks and tastes like.
THE KEY TO EATING A balanced diet
It’s all about eating a wide variety of foods in the appropriate amounts and maintaining an active lifestyle. Enjoying your favourite chocolates in a mindful way can be part of a balanced diet.
What’s in it for you?
Health expert and emerging science tell us that eating more mindfully can lead to:
A MORE POSITIVE RELATIONSHIP WITH FOOD*
(*) Hendrickson et al., 2016; Camillieri et al., 2015; Gravel et al., 2014
MORE SATISFACTION AND PLEASURE FROM FOOD*
(*) Gravel et al., 2014; Hong et al., 2014; Arch et al., 2016; Cornil & Chandon, 2015
LESS CHANCE OF OVEREATING BY TUNING into HUNGER CUES*
(*) Gravel et al., 2014; Hong et al., 2014; Arch et al., 2016; Cornil & Chandon, 2015; Oldham-Cooper et al., 2011; Higgs, 2015; Mittal et al., 2011; Higgs et al., 2011, Robinson et al., 2014
As a founding member of Be treatwise® in Australia and New Zealand, we display the Be treatwise® visual logo on the front of every Cadbury block and bar, reminding consumers that confectionery like ours should be enjoyed as a treat.
Making snacking right for people and the planet
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THE EQUIVALENT OF A GLASS AND A HALF OF FULL CREAM MILK IN EVERY 200g OF CADBURY DAIRY MILK MILK CHOCOLATE.
DAIRY MILK, THE GLASS AND A HALF DEVICE, CARAMILK, BOOST, CRUNCHIE, CADBURY FAVOURITES, BLACK FOREST, MARVELLOUS CREATIONS, VELVET AND ASSOCIATED MARKS, THE COLOUR PURPLE AND THERE’S A GLASS AND A HALF IN EVERYONE ARE TRADE MARKS USED UNDER LICENCE.
Cadbury and Mondelez Australia Pty Ltd aims to provide up-to-date and accurate product information for the products listed on this Website. From time-to-time, product details on this Website (including pictures and descriptions) will differ from those actually purchased by you. Cadbury and Mondelez Australia Pty Ltd do not warrant the accuracy of information on this Website and you should check product information printed on its packaging each time you purchase it.