Enjoying chocolate mindfully

Eating chocolate mindfully is about focusing on the present moment and eating your snack with intention and attention. It’s about being conscious of what you want to eat, why you’re eating and how it makes you feel.

Mindful snacking

We help chocolate lovers enjoy the moment and savour the chocolate they love through on-pack and digital education tools.

mindful portions

We constantly innovate to encourage satisfying, mindful portions through product improvement, individually wrapped portions and consumer education.

Ask yourself three questions

Eating chocolate mindfully can be done by anyone

DO I WANT CHOCOLATE?

Am I hungry? Need a quick pick-me-up? Or looking to simply treat myself at the end of a hard day?

What kind of chocolate do I want?

Milk or dark? Classic or flavoured? Crunchy or smooth? How hungry am I really? Grab the right portion for your snack.

How can I savour my chocolate?

Remove distractions and use all your senses to enjoy the texture, experience and taste. Stop to check in with yourself to know when you are satisfied.

Check out the portion icon on the pack

TRY MINDFUL CHOCOLATE TIME  WITH THE FAMILY

Have some fun sitting together and trying these exercises

My favourite things

Ask your family about their five favourite things about Cadbury chocolate.

Portion awareness

The quality milk that we put into our products begins with healthy, well cared for cows. Animal welfare is critical to the Australian dairy industry and under the industry sustainability framework, goals and targets have been set to help ensure best care for all animals. Appropriate animal care is essential to the success of every farming business and it’s the right thing to do.

Describing game

With a temperate climate, fertile soils, reliable rainfall and plenty of sunshine, Tasmania boasts excellent conditions for the production of premium-quality dairy products. With some of the cleanest air in the world, we aim to preserve this pristine environment to ensure cows can graze for years to come. We’re committed to reducing greenhouse gas emissions across our operations, including our dairy supply chain. We're working together with our dairy farmers and the Australian dairy industry on a pathway forward.

THE KEY TO EATING A balanced diet

It’s all about eating a wide variety of foods in the appropriate amounts and maintaining an active lifestyle. Enjoying your favourite chocolates in a mindful way can be part of a balanced diet.

What’s in it for you?

Health expert and emerging science tell us that eating more mindfully can lead to:

A MORE POSITIVE RELATIONSHIP WITH FOOD*

(*) Hendrickson et al., 2016; Camillieri et al., 2015; Gravel et al., 2014

MORE SATISFACTION AND PLEASURE FROM FOOD*

(*) Gravel et al., 2014; Hong et al., 2014; Arch et al., 2016; Cornil & Chandon, 2015

LESS CHANCE OF OVEREATING BY TUNING into HUNGER CUES*

(*) Gravel et al., 2014; Hong et al., 2014; Arch et al., 2016; Cornil & Chandon, 2015; Oldham-Cooper et al., 2011; Higgs, 2015; Mittal et al., 2011; Higgs et al., 2011, Robinson et al., 2014

As a founding member of Be treatwise® in Australia and New Zealand, we display the Be treatwise® visual logo on the front of every Cadbury block and bar, reminding consumers that confectionery like ours should be enjoyed as a treat.